"Bayan na yi aiki fiye da kima da daddare, na saba cin tukunya mai zafi da kanta ko kuma dafa fakitin taliyar katantanwa don gamsar da yunwata." Ms. Meng daga dangin Beipiao ta shaida wa wakilin "China Business Daily". Yana da sauƙi, mai daɗi kuma mai araha saboda tana son jin daɗi. Dalilin cin abinci.
A lokaci guda kuma, wakilin ya gano cewa sauƙin amfani da hanyar cin abinci mai sauri ya jawo hankalin jari. Kwanan nan, "jakar girki" mai jakar abinci mai sauri da kuma "Bagou" mai sauƙin amfani sun kammala sabbin zagaye na kuɗi a jere. A cewar ƙididdiga marasa cikakken bayani daga wakilin, tun daga bara, jimillar kuɗin da aka kashe wajen biyan buƙatun abinci mai sauri ya wuce yuan biliyan 1.
Mutane da yawa da aka yi hira da su sun yi imanin cewa saurin ci gaban da ake samu na saukaka rayuwa da kuma abinci mai sauri yana da alaƙa da tattalin arzikin zama a gida, tattalin arziki mai rauni, da kuma haɓaka fasaha. Ci gaban ƙananan hukumomi ya zama dole.
Mai sharhi kan harkokin abinci na kasar Sin Zhu Danpeng ya yi imanin cewa, kasuwar abinci mai sauri da kuma sauki har yanzu tana da sarari mai yawa don ci gaba a nan gaba. Ya kuma kara da cewa, "Yayin da karuwar yawan al'umma na sabuwar tsara ke ci gaba da mamaye ta, abincin da ya dace zai samu saurin girma na tsawon shekaru 5 zuwa 6."
Waƙar Zafi
"A da, taliyar nan take da taliyar nan take sun zo a rai lokacin da ake ambaton dacewa da abinci mai sauri. Daga baya, lokacin da taliyar katantanwa ta shahara a ko'ina cikin Intanet, sau da yawa ana siyan su. Wataƙila saboda bincike akai-akai ne. Dandalin kasuwancin e-commerce ya ba da shawarar ƙarin kayayyakin abinci mai sauri bisa ga abubuwan da mutum ya fi so. Na fahimci cewa akwai sabbin samfura da yawa da nau'ikan nau'ikan iri-iri," in ji Ms. Meng ga manema labarai.
Kamar yadda Ms. Meng ta ce, a cikin 'yan shekarun nan, fannin saukaka abinci da sauri ya ci gaba da faɗaɗa, kuma 'yan wasa da yawa suna shiga. A cewar bayanan Tianyancha, akwai kamfanoni sama da 100,000 da ke aiki a cikin "abinci mai sauƙi". Bugu da ƙari, daga mahangar amfani da abinci, haɓakar tallace-tallace na sauƙi da abinci mai sauri suma a bayyane suke. A cewar ƙididdiga daga Xingtu, a lokacin tallan "6.18" wanda ya zo ƙarshe, tallace-tallace na sauƙi da abinci mai sauri akan layi ya ƙaru da kashi 27.5% shekara-shekara.
Saurin ci gaban saukakawa da abinci mai sauri yana faruwa ne sakamakon dalilai daban-daban. Xu Xiongjun, wanda ya kafa Kamfanin Ba da Shawara kan Yanayin Aiki na Jiude, ya yi imanin cewa "a ƙarƙashin tasirin riba kamar tattalin arzikin zama a gida, tattalin arziki mai rauni da tattalin arziki ɗaya, sauƙin da abinci mai sauri ya karu cikin sauri a cikin 'yan shekarun nan. A lokaci guda kuma, kamfanin da kansa yana ci gaba da gabatar da kayayyaki masu sauƙi da rahusa, wanda hakan ya sa sauƙin da masana'antar abinci mai sauri ke nuna yanayin bunƙasa."
Liu Xingjian, wanda ya kafa kamfanin Daily Capital, ya danganta wadatar masana'antar da canje-canje a cikin buƙata da wadata. Ya ce, "Halayen amfani da kayayyaki sun canza a cikin 'yan shekarun nan. Bukatun masu amfani iri-iri sun haifar da fitowar sabbin kayayyaki. Bugu da ƙari, yana da alaƙa da ci gaban masana'antu da haɓaka fasaha."
Bayan karuwar bukatar masu amfani, saukin da kuma hanyar cin abinci mai sauri ta karu zuwa matakin biliyan 100. Rahoton "Saukin Kai da Saurin Abinci a Masana'antar Abinci Mai Sauri ta 2021" wanda CBNData ta fitar ya nuna cewa ana sa ran kasuwar cikin gida za ta wuce yuan biliyan 250.
A wannan yanayin, a cikin shekaru biyu da suka gabata, ana ci gaba da samun labarai game da kuɗaɗen da ake kashewa kan hanyar cin abinci mai sauri mai sauƙi. Misali, Bagou kwanan nan ya kammala zagayen Pre-A na kuɗaɗen yuan miliyan dubu, kuma Cooking Bags shi ma ya kammala zagayen Pre-A na kuɗaɗen kusan yuan miliyan 10. Bugu da ƙari, Akuan Foods yana neman ya zama na jama'a bayan kammala zagayen kuɗaɗen da yawa. Ya kammala zagayen kuɗaɗen sau 5 a cikin shekaru uku tun bayan HiPot, ciki har da Hillhouse Capital da sauran sanannun cibiyoyin saka hannun jari.
Liu Xingjian ya nuna cewa "sabbin kamfanoni masu tasowa waɗanda suka sami kuɗi suna da wasu fa'idodi dangane da sarkar samar da kayayyaki, fasaha, da fahimtar masu amfani. Misali, haɗa sarkar samar da kayayyaki, inganta layin farashi, da inganta ƙwarewar cin abinci na masu amfani ta hanyar ci gaban fasaha, da sauransu, yana da mahimmanci a fahimci buƙatun masu amfani. Manufar samfurin ita ce koyaushe inganta samfura don dalilai na sauƙi, daɗi, da inganci, kuma waɗannan samfuran suna aiki da kyau ta hanyar la'akari da ƙimar tallace-tallace da sake siye."
Sassan Kasuwar Wasanni
Wakilin ya bincika dandamali daban-daban na kasuwancin e-commerce kuma ya gano cewa a halin yanzu akwai nau'ikan abinci masu sauƙi da sauri iri-iri, ciki har da tukunya mai zafi da kanta, taliya, porridge mai sauri, skewers, pizza, da sauransu, kuma nau'ikan suna nuna yanayin rarrabuwa da rarrabuwa. Bugu da ƙari, an kuma raba dandanon samfurin, kamar taliyar Liuzhou snail, taliyar shinkafa ta Guilin, taliyar gauraya ta Nanchang, da taliyar gauraya ta Changsha da kamfanin ya ƙaddamar dangane da halaye na gida.
Bugu da ƙari, masana'antar ta kuma faɗaɗa kuma ta rarraba yanayin cin abinci mai sauƙi da sauri, wanda a halin yanzu ya haɗa da yanayin cin abinci kamar abinci na mutum ɗaya, abincin iyali, tattalin arziki na sabon abun ciye-ciye na dare, wuraren waje, da kuma raba ɗakin kwanan dalibai.
Dangane da wannan batu, Liu Xingjian ya ce idan masana'antar ta ci gaba zuwa wani mataki, doka ce da ba makawa a canza daga ci gaba mai yawa zuwa ingantaccen aiki. Kamfanonin da ke tasowa suna buƙatar neman hanyoyin bambantawa daga fannoni daban-daban.
"Rarraba da kuma sake fasalin masana'antar a yanzu sakamakon haɓaka ɓangaren masu amfani ne da ke tilasta ƙirƙira da haɓaka ɓangaren masana'antu. A nan gaba, hanyar raba abinci mai sauƙi na duk abincin Sin zai shiga cikin yanayi na gasa mai girma da girma, kuma ƙarfin samfura zai zama babban abin da kamfanoni za su gina masana'antar su. Mabuɗin shingen," in ji Zhu Danpeng.
Farfesa Sun Baoguo, wani masanin kimiyya na Kwalejin Injiniya ta kasar Sin, ya taba nuna cewa babban alkiblar ci gaban abinci mai dacewa har ma da abincin kasar Sin a nan gaba shine kalmomi hudu, wato "dandano da lafiya". Ya kamata ci gaban masana'antar abinci ya zama mai da hankali kan dandano da lafiya.
A gaskiya ma, inganta lafiyar abinci mai sauƙi da sauri yana ɗaya daga cikin hanyoyin haɓaka masana'antu da sauye-sauye a cikin 'yan shekarun nan, kuma kamfanoni da yawa suna canzawa zuwa abinci mai lafiya ta hanyar sake fasalin fasaha. Ka ɗauki nau'in taliya mai sauri a matsayin misali. Lafiyar wannan nau'in kasuwanci galibi tana bayyana ne ta hanyar rage mai da ƙara yawan abinci mai gina jiki. A cewar gabatarwar Jinmailang a hukumance, yana biyan buƙatun masu amfani da shi na "rage mai, gishiri da sukari" ta hanyar fasahar girki mai 0-frying da fasahar busar da FD. Baya ga taliya mai sauri, sabbin samfura da samfuran da suka mai da hankali kan lafiya sun bayyana a cikin sauƙin da kasuwar abinci mai sauri, kamar miyar kaza mai sauri da ke mai da hankali kan abinci mai gina jiki, taliyar konjac mai ƙarancin mai, taliyar teku, da sauransu; samfuran zamani waɗanda ke mai da hankali kan lafiya da ƙarancin kalori kamar Super Zero, Orange Run, da sauransu.
Kayayyakin kirkire-kirkire suna nufin karuwar farashi. Mutumin da ke kula da masana'antar sarrafa abinci a Henan ya shaida wa manema labarai cewa, "Domin samar da sabbin kayayyaki masu lafiya, masana'antarmu ta gina dakin gwaje-gwaje na ciki don kayayyakin da aka kera da kansu da kuma gwajin kayayyakin da aka gama, da sauransu, amma wannan kuma ya sa farashin ya karu." Cai Hongliang, wanda ya kafa kuma shugaban kamfanin tukunyar Zihai, ya taba shaida wa manema labarai cewa, "Amfani da fasahar busar da daskararwa ya kara farashin da ya shafi sau hudu." Liu Xingjian ya nuna cewa, "A zamanin da ake dogaro da babban ci gaba don cin nasara a duniya. A baya, kamfanoni suna bukatar ci gaba da sake fasalin layukan kayayyaki, rage farashi, da kuma biyan bukatun masu amfani, wanda kuma ke gwada karfin sarkar samar da kayayyaki na kamfanoni."
Ya kamata a lura cewa kamfanoni da yawa sun fara inganta hanyoyin samar da kayayyaki. A cewar bayanan jama'a, Akuan Foods tana da tushen samarwa guda biyar kuma tana ba da ayyukan OEM ga shahararrun kamfanoni da yawa. Zihi Pot ta zuba jari a masana'antu sama da goma sha biyu, da nufin shiga cikin manyan kwantena da sauran sinadarai da kuma sarrafa aikin farashi.
Fang Ajian, wanda ya kafa kuma babban jami'in gudanarwa na Bagou, ya ce duk da cewa yanayin daidaita abinci ya haifar da inganta tsarin samar da abinci mai sauri da kuma dacewa, ga wasu kayayyaki, tsarin samar da abinci mai sauri ba shi da mafita da aka riga aka tsara dangane da dawo da dandano; ban da haka, akwai masana'antu a sama. Matsalar dogaro da kai na dogon lokaci da rashin kwarin gwiwa don sake fasalin tsarin samarwa yana nufin cewa dole ne a kammala haɓaka sarkar samar da kayayyaki ta ɓangaren buƙata. Ya ce, "A halin yanzu Bagou yana kula da hanyoyin samar da kayayyaki na asali kuma yana rage farashin samarwa ta hanyar bin diddigin farashi da kuma zurfafa canjin sarkar samar da kayayyaki. Ta hanyar ƙoƙarin shekara guda, jimlar farashin kwangilar dukkan jerin kayayyakin ya ragu da kashi 45%.
Gasar da ake yi tsakanin tsofaffin kamfanoni da sabbin kayayyaki na kara habaka
Wakilin ya lura cewa 'yan wasan da ke cikin kasuwar abinci mai sauri galibi sun kasu kashi-kashi zuwa samfuran da ke tasowa kamar Lamenshuo, Kongke, da Bagou, da kuma samfuran gargajiya kamar Master Kong da Uni-President. Kamfanoni daban-daban suna da fifiko daban-daban na ci gaba. A halin yanzu, masana'antar ta shiga matakin ci gaba na gasa mai kyau tsakanin sabbin kayayyaki da tsoffin kayayyaki. Kamfanonin gargajiya suna ci gaba da bin wannan yanayi ta hanyar ƙaddamar da sabbin kayayyaki, yayin da sabbin kayayyaki ke aiki tuƙuru kan nau'ikan samfura masu ƙirƙira da tallan abun ciki don ɗaukar hanya daban.
Zhu Danpeng ya yi imanin cewa masana'antun gargajiya sun riga sun sami tasirin alama, tasirin sikelin, da layin samarwa masu girma, da sauransu, kuma ba abu ne mai wahala a ƙirƙira, haɓakawa, da kuma sake maimaitawa ba. Ga sabbin samfuran, har yanzu yana da mahimmanci a bi cikakken tsarin samar da kayayyaki, kwanciyar hankali mai kyau, kirkire-kirkire a yanayi, haɓaka tsarin sabis, haɓaka mannewar abokan ciniki, da sauransu.
Idan aka yi la'akari da ayyukan kamfanonin gargajiya, kamfanoni kamar Master Kong da Uni-President suna tafiya zuwa ga babban matsayi. A farkon wannan shekarar, Jinmailang ya ƙaddamar da wani kamfani mai suna Ramen Fan; a da, Master Kong ta ƙaddamar da manyan kamfanoni kamar "Suda Noodle House"; Uni-President ta ƙaddamar da jerin manyan kamfanoni kamar "Man-Han Dinner" da "Kaixiaozao", kuma ta buɗe wani babban shagon Official daban.
Daga hangen sabbin dabarun alama, Akuan Foods da Kongke suna ɗaukar wata hanya daban. Misali, Akuan Foods ta kama halayen yanki kuma ta ƙaddamar da kusan kayayyaki 100 kamar Sichuan Noodles Series da Chongqing Small Noodles Series; Kongke da Ramen Said don shiga ɓangaren kasuwar teku mai launin shuɗi, na farko ya fi mai da hankali kan taliya, na biyu kuma ya fi mai da hankali kan ramen na Japan. Dangane da tashoshi, wasu sabbin samfuran sun fara kan hanyar haɗin kan layi da na offline. A cewar takardar talla ta Akuan Foods, daga 2019 zuwa 2021, kudaden shiga na tallace-tallace na tashar yanar gizo za su kasance yuan miliyan 308, yuan miliyan 661 da yuan miliyan 743 bi da bi, suna ƙaruwa kowace shekara; adadin dillalan da ba sa offline yana ƙaruwa, bi da bi gidaje 677, 810, 906. Bugu da ƙari, a cewar Fang Ajian, rabon tallace-tallace na kan layi da na offline na Bagou shine 3:7, kuma zai ci gaba da amfani da tashoshin offline a matsayin babban matsayin tallace-tallace a nan gaba.
"A zamanin yau, ana ci gaba da raba masana'antar abinci mai sauri da sauƙi, kuma sabbin kayayyaki suna bunƙasa a nan. Yanayin amfani da kayayyaki, bambancin ƙungiyoyin masu amfani, da kuma rarrabuwar hanyoyin sadarwa har yanzu suna kawo damammaki ga sabbin kayayyaki su yi fice." in ji Liu Xingjian.
Xu Xiongjun ya shaida wa manema labarai cewa, "Ko sabuwar alama ce ko kuma ta gargajiya, babban abin da ake buƙata shi ne a yi aiki mai kyau a fannin daidaiton matsayi da kuma kirkire-kirkire a fannoni daban-daban, da kuma biyan buƙatun matasa game da amfani da kayayyaki. Bugu da ƙari, ba za a iya yin watsi da kyawawan sunaye da taken kamfanoni ba."
Lokacin Saƙo: Disamba-15-2022